Experts Share How To Market Your Podcast For Growth ... - Smartest Guys In Marketing Podcast

Published Feb 10, 21
10 min read

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We launched an uncensored personal financing podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with tips, methods, and ball-busting work. It includes everything we did, whatever we found out, and everything we know. Easy as Shit Every effective podcast is self- serving. mark schaefer marketing smarts podcast. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to chat with his nerdy friends and geek-out with celebs. Sarah Koenig began the podcast by solving a murder someone emailed her. You do not need to develop an "avatar" or "ideal listener" to craft the perfect podcast. The idea behind Listen Cash Matters was to develop a podcast that we wished to hear a personal financing podcast that would attract a 30-year-old beer-drinking male.

Our show has a heavy metalcore signature tune I wrote. We began each show talking about craft beer or cocktails we're drinking during the recording. social media marketing podcast alexa. And we cursed a lot. Our evaluations were mixed. They were mostly positive, but we got some that were extreme. I had to remind myself that the people who listened enjoyed us.

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We produced a podcast to discover similar people who would enjoy what we took pleasure in. And it turns out our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, elders, financing nerds, service owners, Australians, tweens, and more!. Not simply podcasts, but TV shows too.

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We found ways to work aspects of those programs into ours. Discover the commonalities that will become your "avatar.". Just because everybody works with a former secondhand automobile commercial commentator on Fiverr to produce their intro, does not mean you need to. Attempt composing your own music. Try no introduction music at all!.

I'm not saying you shouldn't begin a narrative design podcast, however instead, do the show you would want to listen to and not since it's a trend. Easier said than done At the beginning of every show, I read a brand-new catchphrase as part of our introduction. An example would be: Hey everyone! Welcome to Listen Money Matters: the show that goes through you like shit through a goose.

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I would provide credit to the person who sent it in. In some cases they would be serious, other times they would be odd and amusing. However they were all produced by fans and To include the fans in the program in a special method. I wished to enhance our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or written in an article, I smiled. It's the greatest little feeling on the planet when somebody says your name in front of an audience. weed marketing podcast. We likewise provided our e-mail address at the start and even every episode and encouraged people to send us concerns.

It also provided us insight into what our audience was going through financially, which helped us produce a better show (marketing moxie podcast). We invested in Intercom simply to keep up and monitor all the emails we were getting. In hindsight, I would not have changed a thing. I simply would have gotten more involved and hired assistance.

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Not just behind the mic, but personally and through any other ways of interaction (digital marketing african-american podcast). Marc Maron is a terrific example of this. He is extremely transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live show and often invites members of his audience on phase to talk with him, and it's something we did throughout our only live program at FinCon, a financial blog writer conference (honorary degrees marketing podcast). We welcomed bloggers who were listening to our program live to come up and provide one personal financing idea.

Construct a tight neighborhood around your podcast (affiliate marketing with shopify podcast). Find methods to involve your listeners in your show. Every when in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their individual financial resources live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would answer five listener questions on the show.

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or website and request questions that you'll answer on the show where listeners can publish events. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send out style music and "Would You Rather" circumstances for games they use the program. They also request for catchphrases.

in each episode, asking to share with their audience. where listeners can contact us to vent, ask questions, or simply tell you how much they enjoy your program, and play the voicemails on the program. Partner with another podcast with a large audience, or a company with a big audience, to use rewards.

The "Follow Everyone" Twitter strategy, the "Tweet The Exact Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a couple of typical techniques I have actually seen advised. All were leading to stagnant development and minor engagement. Online marketers typically forget the root of Social network. Tweeting and posting your latest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, only 1% of your fans see it if nobody Likes, Comments or Shares it. I do not believe social media is a wild-goose chase. I think that it plays a major function in podcast marketing, however you have to adopt the appropriate social networks mindset.

At least choose 2. Select Facebook And Twitter. There that was simple. For my upcoming program, I'll be focusing on Twitter due to the fact that I enjoy the platform more so than Facebook. Later, I will be broadening into Facebook as the program grows. Social network is not a location to transmit your most current episodes. top digital marketing podcast.

Social media is a chance for you to talk to your fans; have a discussion with them. Your fans are your finest method to grow your audience. Our show's success was based entirely on the fact that our fans informed their loved ones about our program. They would tell us on Facebook and twitter and when they emailed us (smarty pants marketing podcast).

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So don't think about it as a flat out promotional channel, but as a location to chat with fans, get ideas for programs, and getting in touch with future visitors. Your social existence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and ask to submit concerns.

If you don't, make certain to explain who the person is and the competence they give the table. Usage social media as a way for fans to create material for your program (podcast email marketing). Ask them to send you catchphrases or concerns that need answering. We had a tradition on our show where we would consume beer and speak about it at the beginning of each episode.

Then, publish them on Twitter and facebook and tag the beer company in the picture. Likewise, we would ask a concern like, "who wish to try this beer?" to begin a discussion. Show your listeners that you are a genuine individual by taking personal photos and posting them - digital marketing podcast topics. Go out for a drink with previous visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape-record an entire podcast episode while driving in your vehicle and take a selfie. Forming collaborations is essential to the success of any podcast. Make friends. Share what they create. Cheer on your buddies and they will return the favor it's excellent karma (marketing podcast weekly "rob wolfe").

Then, send out an easy email to the blog owners asking if they would add your show to the list. Very couple of podcasters do this. I imagine it relates to the worry of rejection or connecting (podcast marketing tools). It was difficult for me at initially, too, however we were able to increase our search traffic and listeners with this method.

If you get noted on an article that gets a great deal of engaged traffic, opportunities are you'll see outcomes rapidly. But more frequently, it will play out long-lasting, earning you good links from pertinent material. social medial marketing podcast. It's why having a kick-ass podcast landing page is so crucial. A typical mistake with landing pages is offering individuals way too many options.

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I believe a great podcast landing page must have the following elements: A way to rapidly listen to the current episode without scrolling - social marketing podcast for empower. A big and clear headline describing the show. A huge ass button that will permit them to subscribe on iTunes (and ONLY iTunes because it's the largest directory and greatest bang for your dollar.

A list of current episodes. A single method to communicate with the show via social networks or e-mail. I did a fair amount of research study when developing a design for this website. I scoured the web for motivation and turned up quite dry. Nevertheless, there were a few that I discovered to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I decided to write one myself integrating all the best techniques and the individual ideas that worked for me in the past. This is my primary technique for growing any online service. I have actually developed a six-figure swimming pool care education company by establishing definitive guides based around swimming pool care - capital point marketing podcast nathan.

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It was a collective guide that has actually continued to bring the podcast traffic and listeners. This guide took us a few weeks to create - marketing. Definitive guides are a fantastic long-term method for constructing an audience for any online task. I have articles on my websites that were composed years ago and still generate a massive quantity of traffic and consistent growth.

If you don't have an audience, and your show is self-serving, develop a conclusive guide for yourself like this one. Ask yourself the concerns you need to know that need to be consisted of in the guide and find the answers. Do a Google search to find all of the pages that discuss your subject. adding podcast to my marketing.

Detail your guides like a book utilizing all the information you have actually gathered and the concerns you have actually responded to. If you're utilizing WordPress, put the overview into WordPress and just fill in all the headings as you go. Once you're ended up composing a ridiculous amount of words, and you think you 'd covered the topic better than anyone else on the web, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (

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Do not add graphics for the sake of including graphics. Graphics must serve an educational function. Publish and promote that post as aggressively as if you were introducing a brand-new book or podcast. Repeat all the actions in this guide. Difficult to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to discuss swimming pool care throughout their early morning program at 7 am on Sirius Satellite Radio (best marketing podcast reddit).

And I believed this was the video game changer and my website was going to "EXPLODE!" That morning, I was nervous and pacing by the recommended land-line, awaiting the call from Martha Stewart. The phone called and scared the living shit out of me, even when I was anticipating it.

" Ok, they're wrapping up the last sector, so hang on tight, and Mindy will present you." Truthfully, I had no concept if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I ran to my computer system to examine Google Analytics and saw no bump in traffic.